Blog Archives



When we met Nellie, the creator of Melbourne brand FOC Box, she was in the pre-launch stages of her brand. She had been working her socials on her own which becoming time-consuming. She also needed to find the right tone of voice and visually nail her brand, but she didn’t know where to start.

The aim was to help keep her socials humming along and tell relatable stories for people undergoing cancer treatment. Talking about health matters during this challenging time is so important. Our copywriting began in the land of quirky and sassy. Nellie made it clear that she enjoys swearing and if we were offended them perhaps we couldn’t work together.  We weaved a tone of voice that truly represented both Nellie and the silent difficulties that she faced every day (whilst going through treatment and in remission).

It was important for us to draw a target audience when the product was not yet available for purchase. Our work had to speak to people going through a cancer battle. As well as the healthy folk who had a friend who supported them.

We worked to build FOC Box’s pre-launch mailing list. Then we create a landing page for them whilst their website created. We also shaped the look and feel of their socials, both on Facebook and Instagram. By curating images in their brand colours, creating branded tiles for quotes/memes, sweary copywriting, health tips and ultimately a feed that represented their brand by colours.

It was so fun to help shape the look and feel, for a company who is doing extraordinary things. We can’t wait to see the FOC Box launch and begin selling their boxes.

Health copywriting is our jam, especially women’s health. It’s a special interest area of ours, so if you want to work with us on a similar health project, just get in contact with us.


Smash Splash

Smash Splash originally needed a digital and marketing strategy to help them get their break room business off the ground. They were in the midst of fitting out a warehouse with the rooms that were set to help thousands of people relieve stress and frustration.

The Little Collective, helped Baz and Daniel to find their tone of voice. Layering images and text in such a way to entice smashers and splashers down to their new facilities in Oakleigh to give it a try. After they’d smashed and their fun naturally they’d want to share this super fun new outing that they had discovered.

Our first campaign was a Valentines Day campaign to get couples to smash or splash together. The copywriting played on popular songs and set we paired it with eye-catching pop colours. We increased the team’s bookings and as a result, the brand gained traction.

With our help, Smash Splash grew and flourished, evolving their facilities and catering to different groups that come through. Even influencers started to take notice. Smashing stuff and throwing paint is just as fun as it sounds – who knew! Do you need some help with your digital strategy or setting your tone of voice? Let’s chat.


We first met FeastBox a mere week before they launched. The lovely owner was feeling a bit stressed attempting to get everything together for FeastBox’s launch. She was struggling to find time to get her socials in order before the big day.

The Little Collective stepped in and helped FeastBox to set introduce their new brand to the world. Setting a posting strategy around bringing new followers to the brand, whilst keeping the current users in the know about what would be in their lunch boxes this week.

The result is a vibrant feed, full of rich colours and beautiful food. The copy was written in such a way to engage with parents, connect with their pain points and offer solutions.

Tinta Crayons

Working with Tinta Crayons, we set a tone for the social media that was fun and engaging. Working crayons that are shaped for play as well as drawing really brought the fun in the products. We kept the very regular posting interesting by varying the shots and situations that they crayons were used in.

Visually the Instagram feed was reworked to balance white background images with playful in situ shots. The results were striking when viewing the feed as a whole.

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