Smash Splash originally needed a digital and marketing strategy to help them get their break room business off the ground. They were in the midst of fitting out a warehouse with the rooms that were set to help thousands of people relieve stress and frustration.
The Little Collective, helped Baz and Daniel to find their tone of voice. Layering images and text in such a way to entice smashers and splashers down to their new facilities in Oakleigh to give it a try. After they’d smashed and their fun naturally they’d want to share this super fun new outing that they had discovered.
Our first campaign was a Valentines Day campaign to get couples to smash or splash together. The copywriting played on popular songs and set we paired it with eye-catching pop colours. We increased the team’s bookings and as a result, the brand gained traction.
With our help, Smash Splash grew and flourished, evolving their facilities and catering to different groups that come through. Even influencers started to take notice. Smashing stuff and throwing paint is just as fun as it sounds – who knew!