When we met Nellie, the creator of Melbourne brand FOC Box, she was in the pre-launch stages of her brand. She had been working her socials on her own which becoming time-consuming. She also needed to find the right tone of voice and visually nail her brand, but she didn’t know where to start.

The aim was to help keep her socials humming along and tell relatable stories for people undergoing cancer treatment. Talking about health matters during this challenging time is so important. Our copywriting began in the land of quirky and sassy. Nellie made it clear that she enjoys swearing and if we were offended them perhaps we couldn’t work together.  We weaved a tone of voice that truly represented both Nellie and the silent difficulties that she faced every day (whilst going through treatment and in remission).

It was important for us to draw a target audience when the product was not yet available for purchase. Our work had to speak to people going through a cancer battle. As well as the healthy folk who had a friend who supported them.

We worked to build FOC Box’s pre-launch mailing list. Then we create a landing page for them whilst their website created. We also shaped the look and feel of their socials, both on Facebook and Instagram. By curating images in their brand colours, creating branded tiles for quotes/memes, sweary copywriting, health tips and ultimately a feed that represented their brand by colours.

It was so fun to help shape the look and feel, for a company who is doing extraordinary things. We can’t wait to see the FOC Box launch and begin selling their boxes.

Health copywriting is our jam, especially women’s health. It’s a special interest area of ours, so if you want to work with us on a similar health project, just get in contact with us.


Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google